Ok Go – Here we Go
In the era that we live in today, the world is constantly trying to update itself. Music artists are attempting to create modernised pieces to capture the eye of the audience as we are constantly evolving and adapting the the modern digital era. However in this video they cut back to the basics by using a static shot in which they use an everyday object to create motion in the video footage. It is not just the motion throughout the video that keeps you engaged but also the facial expressions in which they hold throughout the video. Even though this does not hold any digital manipulation the simplicity and natural creativity of the idea that has been produced is clearly shown throughout the footage. The video itself does not hold a narrative however it can be linked to the lyrics in the song such as
‘Just when you think that you’re in control,
just when you think that you’ve got a hold,
just when you get on a roll,
here it goes, here it goes, here it goes again.’
The use of the treadmills tends to hold a repetitive nature in which can be related to the lyrics above. The object is something in which someone could easily loose control on.