Digital Natives

Becoming aware of the water we swim in and how it leads us to the future of photography…

    • How the digital age will change the face of photography?
    • What is the digital age? – its often said but some people may not know what it means.
    • We are in the digital age at the moment.
    • What are the ages that have appeared before our age?
    • The agricultural age – it was about advances in crop sciences, not just themselves but they could trade them to other people.
    • The industrial age – it allowed us to mass produce – standardisation – we were able to reproduce the same products.
    • The digital age – Inforamation – contains a mass of information.
    • To a machine – images videos and music is code. It is all just information.
    • Its not just about information – you are able to share it, search(easily find information), and easily produce information.
    • The iPhone – used to text, create videos, pictures, and share. all on one device.
    • Before the digital age there would be one person videoing, one person photographing etc.
    • The roll of the photographer has changed, you have to do everything, photograph, the lighting, the editing, the printing.
    • We are the first generation to completely be brought up in the digital age.
    • We can easily find, share and consume information via linked digital devices.
    • The information may not always be right!
    • There are different answers in different locations.
    • Take the information from the one that contains the most detail.
    • Some people don’t make the quick judgements that we do, we would take our time to find accurate findings.
    • If we didn’t have a device that was linked we would have to rely on one finding, or an encyclopaedia but this could be out of date.
    • Who inhabits the digital age? we all do, and there is a constant gain of people who become ‘digital natives’ ( people who use digital devices)
    • “…born after 1980, when social digital technologies, such as usenet and bulletin board systems, came online. They all have access to networked digital technologies. And they all have the skills to use those technologies.”   John Palfry and Urs Gesser
    • Does that mean everyone after 1980’s is a digital native? No
    • You have to be able to use the digital devices available
    • She covered her body that was made of different mobile phone parts. It was able to receive mobile phone calls. and parts would light up.
      kg01                                  Keitai Girl No. 3, 2004 – Noriko Yamaguchi
    • What does the suit say? It says that we are surrounded, its like a barrier, your not communicating with the people your not communicating to the individual, you are communicating through the device you have chosen.
    • Its like you are working through a translator every time you text someone.
    • What is lost when this happens? The words could be mis-interpreted.
    • Being absorbed by the TV.
    • The computer screen is pulling them in, its like a portal. – Gabriela Herman



All of her ‘bloggers’ work can be found here:

    • Digital setlers – people born before the 1980s – but they have embraced the digital age, and have chosen to live a digital life – most of our parents, most of our lecturers. they have had to adapt to the digital age. they are not used to using the equipment like we are.
    • They are trying to get used to a technology that is completely new to them.
    • Myspace – you would put an introduction video to your profile instead of a (Facebook)profile picture.
    • A sense of awkwardness when creating a video.
    • Technology used to be cool when you needed manuals to use things.
    • But now the easier it is to use the better.
    • There is a need to communicate – Facebook – you want comments and likes. the more photos and friends you have the better the information is.
    • The more information you give away, the more advertisements know about you, so they would advertise – photography or anything else you have liked.
    • Your information is NOT PRIVATE!!!
    • It’s not a digital age for everyone, it’s more of a choice!! but its becoming more of a necessity, everything is online, so people need to adapt.
    • It isn’t just age that comes into this:
    • Some people might not have the access or skills to uses the digital devices in our age.
    • So why do we need to know this? do we need to know this?
    • It helps us understand our audience, is it going to be people of the same age? Is it going to be people in the digital age? We need to understand the time that we are in.
    • “One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.” – Marshall McLuhan
    • We can think of ourselves as fish, at uni they take us out of the water, to put us back in the water, because we wouldn’t understand if we had only been in water.
    • We start to understand what we live with, and we realise that we are privilaged.
    • What are the problems in the digital age ?
    • Copy right
    • Mass of information – trying to figure out what is truth.
    • Changing face of the work place.
    • Privacy.
    • Audiences.Digital issues – Identity
    • Grand Theft Auto – 16 – 17 year olds were asked to keep a playing log – they should document what they were doing on the game.
    • A boy called Justin – “After this I was distracted by my in game relationship with the character Michelle, like a real girlfriend she clearly only wanted to drain my patience aswell as my wallet.” (Justin)
    • He was comparing to the real world.
    • A boy named Ben – A hectic nights drinking led to me surprisingly leading Michelle back to her flat unscathed, although after my embarrassing behaviour I didn’t even ask to go inside.” (Ben)
    • He was playing as if it was real life.
    • Do we have an online life? Is Facebook and twitter a representation of our real life?
    • “Popular internet designs of the moment – not the internet as a whole – tend to pull us into life patterns that gradually degrade the ways in which each of us exist as an individual” Jaron Lanier
    • liking things – retweeting things, +1 thingsPrivacy and publicity
    • We need to be vocal, we need as many people to notice us.
    • But do we? Is it a numbers game? For some people it will work, but for some people it won’t, they will become notice without Facebook and twitter.
    • You need to think about splitting up your working area to your personal area. Two twitters and two face books? one for photography and one for just your friends and family.
    • How much control do we have of our appearance of our identity?
    • In the Agrarian age they would have to remember in memory what you look like, the next age you were able to look at photographs.
    • In the digital age you can change something in a second.
    • You can change your name, your layout, your look. But you can easily see what you looked liked before that and before that and before that. It is very hard to lose old information in the digital age, it is always there.
    • Twitter – how much do people want to reveal? There is a GPS location – when they tweet they know where they are – Larson & Shinderman – went to the location and put the tweet with that location.

UntitledUntitled2                                                                                      Someone realises their tweets have a GPS.

    • The other 5 billion
    • Post offices aren’t able to make money so they have to close down in smaller towns.
    • Our tools shape us.
    • We shape our tools and there after our tools shape us.” – Marshall McLuhan Understanding Media’, 1964
    • The tools are made by us, but they then change us, they change how we work, and how we think
    • When a phone rings, you have to answer it!!
    • We can make hundreds of images a day for free, but should we? We can communicate with a global audience but should we? No, we don’t have to!!!
    • Why would you create a digital book, it is more exclusive, we have much better things than a book now, but it doesn’t mean we have to use them.
    • You produce something that is right for what you want. Not for what is right for someone else. Do what YOU want. Produce something that is right for the project you are working on, and no matter what, there will be an audience for it.
    • The definitions for us? – some people will say we are in a different world with our phones and headphones, we are constantly distracted by our devices.
    • Is it true?, is that what we are? Do we not care about the world? Do we not value anything? Apparently we steal everything – music, video etc.
    • We go to gigs!!! We go to festivals – we still value experiences. We want the physical experience too.
    • Just because millions of people have illegally downloaded their music does not mean we do not value it. 9 out of 10 people didn’t buy Ed Sheerans album – but you don’t see him struggling for money, his gigs are still being sold out by these young people, people still want the physical experience because that is where the value is.
    • We still value music just in a different way than other people did before.
    • The cheaper way to tell a story was the paper back.
    • But now it is digital- its cheaper!

Digital Natives Task:

Please choose to argue either FOR or AGAINST the effect of the digital age on photography. You should make a short statement backed up by a chosen article/video/interview/image/film/etc


I chose to focus on how we can be placed in a valued experience yet we still are controlled by our tools/devices. Take concerts for instance, before smartphones came around people used to go to concerts for the complete experience, to get as close to their idols and listen to their favourite music band. But now many people are controlled by their phones. When they are at a concert or any event, they would rather capture a very bad quality picture/video of their band than actually concentrate on enjoying the experience. But you have to think about those that aren’t consumed by the digital age, like the older generation. When they are at a concert they are more likely to sit back and enjoy the experience, but nothing is going to be more annoying than a hand and a phone flying infront of them , blocking them from seeing the concert. I feel that today people would rather have proof that they have done something/ been somewhere, than taking their time to enjoy what they are experiencing, because every time you are drawn in by your phone you could be missing a key moment in time, and you wouldn’t of had the physical experience.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s